Experiential Design / Task 1

22.04.2025 - 12.05.2025 (Week 1 - Week 4)

Tan Sin Mi (0368821)

Experiential Design

Task 1

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CONTENT

1. Instructions
2. Exercises
3. Task 1 - Trending Experience
4. Feedback
5. Reflection

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INSTRUCTIONS

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EXERCISES

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TASK 1 - TRENDING EXPERIENCE

For the first task, we are require to think about the proposal ideas. We can choose to do this module tasks on group or individual, I have chose to group up with others, my group member is Yan Zhi Xuan (0369425).

After grouping up with Zhi Xuan, we have started our first task. In task 1, we are required to explore out three AR project ideas for each of us. And we have created a docs file to wrote out our own ideations.

For each idea, include:

1. Introduction

2. Ideation

3. Target Audience

4. Problem Statement

5. Proposed Solution

6. Goals

7. Visual Mockup & Sketch

My 3 AR Project Ideas:

• AR Recipe Assistant
• AR Makeup/Skincare Assistant
• AR Area Suggestion

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FEEDBACK

Week 1:

No feedback given.

Week 2:

For our group activity, Mr. Razif reviewed our Sunway Lagoon journey map and suggested that we incorporate more Augmented Reality (AR) experiences into the touchpoints. He encouraged us to think beyond basic solutions and explore how AR could enhance navigation, queuing, interaction, and overall engagement throughout the theme park journey.

Fig. 4.1 Consultation with Mr. Razif.

After consulting with Mr. Razif, he provided positive feedback on my first idea, the AR Recycling Sorter, noting that it is both interesting and meaningful. He suggested that I further develop the concept by adding more detailed features to enhance its functionality and user engagement. Additionally, he mentioned the option to either combine my AR experience with Sin Mi’s idea for a more comprehensive project or to continue refining the AR Recycling Sorter independently. This feedback has given me a clearer direction on how to proceed and the potential to expand the concept further.

Week 3:

After discussing with Mr. Razif, he approved our target audience, allowing us to proceed with developing the user personas based on either imagined users or actual interview data. He also emphasized the need to add more detailed features to the document, ensuring a comprehensive breakdown of the AR Recycling Sorter’s functionalities. Additionally, for the user journey map, he suggested we include proposed solutions to address identified pain points, aligning them with the AR experience to provide a more complete and impactful user flow.

Week 4:

Mr. Razif provided constructive feedback, noting that our key features are on the right track, and we can proceed as planned. For the user persona, we need to identify the primary and secondary target audiences, focusing on their specific needs and pain points. The empathy map and user journey map were also approved, with no major adjustments required. Regarding the Canva slides, he suggested increasing font size and prioritizing main points, removing unnecessary content to maintain clarity. With these adjustments, we are now ready to proceed with the mockup development, bringing the AR Recycling Sorter to life visually.

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REFLECTION

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