Typography / Final Compilation & Reflection

19.12.2023 - 26.12.2023 (Week 13 - Week 14)

Tan Sin Mi (0368821)

Typography

Final Compilation & Reflection

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INSTRUCTIONS

Task 1: Exercises

Task 2: Typographic Exploration & Communication

Task 3: Type Design & Communication

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SUBMISSIONS

TASK 1 / Exercise 1: Type Expression

26.09.2023 – 24.10.2023 / Week 1 – Week 5

Figure 1.1 Final Type Expressions.jpeg (28/9/2023)

Figure 1.2 Final Type Expressions.pdf (28/9/2023)

Figure 1.3 Final Animated Type Expressions (2/10/2023)

TASK 1 / Exercise 2: Text Formatting

26.09.2022 – 24.10.2022 / Week 1 – Week 5

HEAD

Font/s: ITC New Baskerville Std Bold Italic

Type Size/s: 61pt

Leading: 73pt

Paragraph spacing: -

BODY

Font/s: Bodoni Std Book Italic

Type Size/s: 12pt

Leading: 11pt

Paragraph spacing: 11pt

Characters per-line: Average at 45

Alignment: Flush left

Margins:  12.7mm top, 12.7mm left + 12.7mm right + 150mm bottom

Columns: 4

Gutter:  4.234mm

Figure 1.4 Final Text Formatting Layout without grids.jpeg (10/10/2023)

Figure 1.5 Final Text Formatting Layout without grids.pdf (10/10/2023)

Figure 1.6 Final Text Formatting Layout with grids.jpeg (10/10/2023)

Figure 1.7 Final Text Formatting Layout with grids.pdf (10/10/2023)

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TASK 2: Typographic Exploration & Communication

26.10.2023 – 06.11.2023 / Week 6 – Week 7

HEAD

Font/s: Bodoni Std Poster Italic (bauhaus) / Univers LT Std 53 Extended Oblique (others)

Type Size/s: 170.15pt (bauhaus) / 44.73pt (others)

Leading: 204.18pt (bauhaus) / (53.67pt) (others)

Paragraph spacing: -

BODY

Font/s: Bodoni Std Italic

Type Size/s: 13pt

Leading: 11pt

Paragraph spacing: 11pt

Characters per-line: Average at 45

Alignment: Flush left

Margins:  12.7mm top, 12.7mm left + 12.7mm right + 150mm bottom

Columns: 4

Gutter:  4.234mm

Figure 2.1 Final Editorial Spread without grids.jpeg (28/10/2023)

Figure 2.2 Final Editorial Spread without grids.pdf (28/10/2023)

Figure 2.3 Final Editorial Spread with grids.jpeg (28/10/2023)

Figure 2.4 Final Editorial Spread with grids.pdf (28/10/2023)

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TASK 3: Typo Design & Communication

14.11.2023 – 17.12.2023 / Week 8 – Week 12

DOWNLOAD MY FONT <WAVE MI> HERE:

https://drive.google.com/file/d/14e8kKBntKJ8FHWPfrNgLE00qzj_TrYdF/view?usp=sharing

 

Figure 3.1 FontLab Screengrab (26/11/2023)

 

Figure 3.2 Final Letters.jpeg (26/11/2023)

Figure 3.3 Final Letters.pdf (26/11/2023)

 

Figure 3.4 Final Poster.jpeg (14/12/2023)

Figure 3.4 Final Poster.pdf (14/12/2023)

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REFLECTION

Experience

At first, I thought the typography course was just about learning how to design fonts, but after a 14-week course, I discovered that typography is actually not simple.  A simple poster also requires many details to be conceived, such as font selection, size, layout, etc.  Although the process is not simple, it is also quite interesting.  I also learned a lot of new knowledge in these 14 weeks that I had never been exposed to before.

Observations

Since I started learning typography, when I walked on the street, I started to pay attention to the typography of various posters and advertisements.  I started by analyzing the layout of an advertisement and learning various techniques from it.  Advertising and existence are indispensable in our lives, and typography is also one of the main elements of advertising.

Findings

Typography is not only the arrangement of letters, but also the arrangement of words. Typography is a powerful design element that determines how we absorb information. Typography has a huge impact on readability, emotional communication, and overall visual communication. The choice of font, size and spacing affects the viewer's perception. Thoughtful typography decisions are important in a variety of environments, from print to digital media.